At The Races and the Shanghai Race Club make history as they commence live streaming of ATR in mainland China‏

ASCOT’S GOLD CUP AND THE CURRAGH’S DUBAI DUTY FREE IRISH DERBY TAKE CENTRE STAGE

 

At The Races and the Shanghai Race Club, Mainland China’s legendary horseracing brand, confirmed today that they have partnered with the territory’s leading online streaming platform, PPTV, to launch the first ever horseracing channel to be streamed live in China.

 

The racing channel named Pao Ma – from the sound of the Chinese characters meaning “horseracing” – officially launched live British racing on the 20th June with coverage of Royal Ascot’s Gold Cup as the inaugural race.

 

This will be followed this Saturday with the official launch of live Irish racing. The Dubai Duty Free Irish Derby, to be run at The Curragh, will be the inaugural race.

 

More details on the channel can be found at www.paoma.com.

 

The new service is available on a free to register subscription basis to residents of Mainland China and the content has been tailored by ATR to the Chinese market as a live sports channel with all betting references removed.

 

ATR has also been asked by the Shanghai Race Club to source, on its behalf, other international horseracing content in due course.
The Shanghai Race Club, first established in 1862, is a private club for Mainland China’s new and existing racehorse owners. The Club’s services and technology makes it simpler for people in Mainland China to try, buy and manage a racehorse based in Great Britain or Ireland.

 

Byron Constable, Chairman, Shanghai Race Club, said: “Now anyone in Mainland China can engage in the pleasure of watching the finest racehorses compete for some highly treasured trophies. The audience we can reach in China will undoubtedly accelerate horseracing towards becoming the world’s most watched sport and we are pleased that ATR’s UK and Irish racecourse partners will be the immediate beneficiaries of the distribution platform we are opening up.”

 

Matthew Imi, Chief Executive, At The Races, said: “We are delighted to have successfully launched our service with the Shanghai Race Club and PPTV, thereby making it available to a large and important market with significant potential for British and Irish Racecourses, Owners and Breeders. I am particularly pleased to have launched with such prestigious races as the Gold Cup and the Dubai Duty Free Irish Derby and would like to congratulate both Ascot and the Curragh on being the first British and Irish racecourses respectively whose racing has been made available to the residents of Mainland China. We very much look forward to extending our relationship with the Shanghai Race Club and are speaking now with our international colleagues with a view to introducing additional racing into the service.”

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